Google will soon stop tracking users of both Maps and Search when in Incognito mode. Given that Google is all about selling user data, the catch is that incognito mode is not default mode, where the vast majority stays.

Google has made a major announcement regarding how it tracks users which appears to give power back to the people in terms of data privacy controls. Appearances can, of course, be deceptive…
— Read on www.forbes.com/sites/daveywinder/2019/05/11/google-confirms-it-will-stop-tracking-users-whats-the-catch/