What is changing in the Retail Marketing?

Markedu interviews Jesper Carvalho Andersen about the latest trends in the Portuguese retail


JESPERCARVALHOANDERSEN 40 pctViral videos are gaining tremendous importance in the storytelling of all brands and content marketing, emphasized the development of the mobile and the importance of social media. As well as the automation nurture, where the e-commerce part of the sales funnel to identify the physical presence of the online customer in the store with text messages in accordance with the interests.

Up advertising on instore screen conducted by footfall mix is a relief revolution, causes impact.

Read the whole interview here